Saving the Date for Phish
Chopping Block first worked with Phish back around the late 90′s on a number of projects including (but not limited to) Farmhouse, The It Festival, Phish 2.0 and later Phish 3.0. Depending on the nature of the project, Phish has always leaned heavily toward the absurd and often messing with conceptual approaches to user interaction.
The goal of “Save the Date” was reveal where the long awaited next Phish Festival would be held – the first since the band disbanded back in ’04. This was done by presenting users with an open map of the US and over time remove states not in the running with some kind of bizarre animation. First to go were New Hampshire, Idaho and West Virginia by having what seemed to be some kind of national cardiac arrest and they expired. Many more were to follow with strange eliminations such as getting blown off the map by God himself (image at top) to being flipped to death by a squid-headed Vanna White.
As far as we are aware, this is the only place to see the original roll-out of the Festival8 show. The festival8 site and identity was also designed by Chopping Block and can be seen here.




Great to see you on board. I’ll be expecting to see a chunk of high quality work
Thanks, I recall your work as being the first stuff I saw on Behance I liked enough to want to follow.
Thanks bud, appreciated
We still need to do a project together at some point, we spoke about it forever ago but it never played out in the end.