Chopping Block first worked with Phish back around the late 90′s on a number of projects including (but not limited to) Farmhouse, The It Festival, Phish 2.0 and later Phish 3.0. Depending on the nature of the project, Phish has always leaned heavily toward the absurd and often messing with conceptual approaches to user interaction.
The goal of “Save the Date” was reveal where the long awaited next Phish Festival would be held – the first since the band disbanded back in ’04. This was done by presenting users with an open map of the US and over time remove states not in the running with some kind of bizarre animation. First to go were New Hampshire, Idaho and West Virginia by having what seemed to be some kind of national cardiac arrest and they expired. Many more were to follow with strange eliminations such as getting blown off the map by God himself (image at top) to being flipped to death by a squid-headed Vanna White.