At the Chopping Block we do lots of projects that require planning and months of production and design revisions. It was nice for once to just type design a logo for an old friend’s start-up. After months of kicking around various ideas, doing this job has inspired me to take a similar approach to designing my wedding invites in a similar fashion.
Another master-work of typography by Joby Cummings is Four Endings, wherein the words death, judgement, hell and glory are woven into the likeness of a cross. Yet another reminder from Joby to always do your best to avoid that pesky eternal damnation.
Chopping Block first worked with Phish back around the late 90′s on a number of projects including (but not limited to) Farmhouse, The It Festival, Phish 2.0 and later Phish 3.0. Depending on the nature of the project, Phish has always leaned heavily toward the absurd and often messing with conceptual approaches to user interaction.
The goal of “Save the Date” was reveal where the long awaited next Phish Festival would be held – the first since the band disbanded back in ’04. This was done by presenting users with an open map of the US and over time remove states not in the running with some kind of bizarre animation. First to go were New Hampshire, Idaho and West Virginia by having what seemed to be some kind of national cardiac arrest and they expired. Many more were to follow with strange eliminations such as getting blown off the map by God himself (image at top) to being flipped to death by a squid-headed Vanna White.